The town recently released the Traipse app for the downtown area, where you’re on a scavenger hunt, not for sasquatch, but for information about local shops.

City leaders tell 10 News they’re expecting 60,000 visitors for LU’s graduation alone.

Businesses in the New River Valley can soon get some financial help to mitigate the impacts of COVID-19.

LYNCHBURG, Va. – One business gearing up for Small Business Saturday just opened its doors on Black Friday. Ayven Avenue Boutique, a new shop that sells women’s clothing and accessories, is located on 5th Street in Downtown Lynchburg. “We really feel like small businesses need some support this year. So, we wanted to get down here and just be a part of the community and let everyone know that we’re here,” Howell said. The original boutique was located on Leesville Road but shut its doors after two years.

Roanoke Regional Small Business Development Center has been there for local businesses every step of the way with free help on loan assistance applications and other resources. Another huge resource available is the U.S. Small Business Administration’s National Business Week. Throughout the three days, the U.S. Small Business Administration will recognize national award winners, name the 2020 National Small Business Person of the Year and most importantly, host discussions and panels with industry experts. “Particularly in our region, small businesses are the heart of our communities and they employ the majority of people. To register for National Small Business Week click here.

While there isn’t a whole lot we can do as restrictions are put in place, there are a few measures we can take to support our favorite local businesses during these unsettling times. Buy gift cards from your favorite restaurant or boutique. We’re all pretty used to shopping online (Amazon Prime Day is basically a holiday at this point), so one way you can support a local business is shopping from your computer or cellphone. Not all boutiques or retail stores may have the option to offer online shopping, but if they do, it’s a great way to support a small business and practice social distancing. Not everyone is able to do this, but if your income won’t be affected by the coronavirus pandemic, consider a donation to a local business that could need it.