The annual Elf On the Shelf adventure is back in Downtown Roanoke! You can pick up a ‘passport’ at a participating business, and get a stamp every time you find one of Santa’s magical helpers. Once complete, you turn it in for a chance to win $1,000.

The Roanoke County Fire Department is warning against holiday hazards, after an Elf on the Shelf was burned.

The Elf on the Shelf scavenger hunt returns to Roanoke for a third year.

Let's get the Elf on the Shelf to work for us this year (and hopefully every year moving forward).

Every year, Santa’s elves show up in homes and cause mischief.

ROANOKE, Va. - Elf on the Shelf might be making an appearance in your pantry. Cereal and snacks inspired by the elfish star of the popular Christmas tradition are hitting the shelves at Walmart. Kellogg's released an Elf on the Shelf-themed cereal, complete with red and green "magical" star pieces, marshmallows, sugar cookie flavor and edible glitter. The Elf on the Shelf-themed cake bites come in two flavors: Christmas Cake and Hot Cocoa. There's a space on each bag of cake bites for your elf to write messages for a school lunch surprise, according to Walmart.