ROANOKE, Va. – Ruben Liendo had more than buns and biscuits in mind when he opened Crumbles Store a month ago. Liendo tells 10 News, “Crumbles is my reinvention, and reinventing myself. I hit rock bottom, and I knew at one point I wanted to get up and do it all again." The perfect moment to give them a try falls between the hours of 7 a.m. and Noon each day. They’re located on Kirk Avenue in downtown Roanoke, and would certainly appreciate you giving them a try.