ROANOKE, Va. – Tourism boards in Southwest Virginia received a financial boost to help attract visitors through the COVID-19 pandemic.
The Virginia Tourism Corporation awarded a total of $80,000 to five tourism boards.
The awards included:$20,000 for Visit Virginia’s Blue Ridge$20,000 for Botetourt County$20,000 for the Smith Mountain Lake Chamber of Commerce$10,000 to the Town of Rocky Mount$10,000 to the City of SalemVisit Virginia’s Blue Ridge President Landon Howard said his organization’s $20,000 will be spent mostly on online marketing.
He believes regional travelers will look to the Roanoke Valley for a getaway.
“Those people may not be traveling to Europe for a two or three week vacation, but they will do weekend trips to places like Virginia’s Blue Ridge.”