MIAMI, Fla. - Welcome to 2019, when everything is made up and brands fight on Twitter about which has the best chicken sandwich.
Over the past 36 hours, a feedback loop of sassy brand tweets from fast food chains has caused major upheaval among the chicken sandwich factions.
When recounting the Great Chicken Sandwich War to our grandchildren, our Boston Tea Party, our assassination of Archduke Franz Ferdinand, will be Popeyes' announcement of a new chicken sandwich.
The more productive theater of the Chicken Sandwich War has played out among Twitter's paladins, with random users dragging Bojangles' and invoking the unassailable opinions of the ultimate chicken sandwich deciders: their grandmothers.
After all, a chicken sandwich can represent so much: regional preferences, class divisions, cultural traditions.