The third season of Netflixs Stranger Things has been watched by 40 million people since it debuted on July 4 but the star of the show is arguably not the monster but the era in which it takes place.
"They didnt charge the brands anything to be in Stranger Things, but they did require that they promote the show.
Nike has an entire range of Stranger Things merchandise, including Cortez sneakers with the branding of the show on them.
H&M also has a line of Stranger Things" clothing, and the romper that Millie Bobby Browns character Eleven wears on the show is sold out at Target.
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