Merry “Clickmas”: Black Friday online sales hit record $7.4 billion
Read full article: Merry “Clickmas”: Black Friday online sales hit record $7.4 billionThis year’s Black Friday was the biggest ever for online sales, as fewer people hit the stores and shoppers rang up $7.4 billion in transactions from their phones, computers and tablets. That’s just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales, according to Adobe Analytics. Adobe expects online sales to jump to another record this Cyber Monday with an estimated total of $9.4 billion. Much of the shopping is happening on people’s phones, which accounted for 39% of all online sales Friday and 61% of online traffic. All the online shopping may have helped thin the crowd at malls on Black Friday.