As Prime Video wraps up its third season doing NFL games with an AFC wild-card matchup between the Pittsburgh Steelers and Baltimore Ravens on Saturday night, the “Prime Vision” feed and use of Artificial Intelligence (AI) in the broadcasts continue to change the way football fans are able to analyze and understand the game.

Thursday night’s game between the Los Angeles Chargers and Kansas City Chiefs on Prime Video kicks off an 11-year agreement between Amazon and the NFL and marks the first time the league has sold a package of games to a streaming service.