NFL wild-card games show potential for alternate broadcasts
Read full article: NFL wild-card games show potential for alternate broadcastsThe positive reviews for Nickelodeon's kids-focused broadcast of last Sunday's NFL playoff game showed the potential of alternate broadcasts of sporting events. The Nickelodeon presentation not only provided a template on doing alternate broadcasts. CBS and Nickelodeon weren't the only ones to use multiple networks during Sunday's playoff games. What also made the Nickelodeon broadcast successful is that appealed to parents and kids. Some alternate broadcasts have fallen short because the on-field action was often ignored.