George's Flowers in Roanoke is gearing up for Valentine's Day next week.

The Roanoke Valley staple is celebrating their 41st Christmas in business.

Kindness is in full bloom in the Roanoke Valley, as George’s Flowers gave out thousands of free bouquets.

ROANOKE, Va – Flower shops in the Star City are gearing up for what they say will likely be the busiest Valentine’s Day yet. George’s Flowers is celebrating its 40th Valentine’s Day in Roanoke this year. Each year the shop brings in two large trucks to help deliver flowers across the city. George’s Flowers brings in a dozen contracted drivers to help with Valentine’s Day deliveries each year. Clements says they have been letting customers know about the potential delays for the last week or so.