Tonight was the final night of Dickens of a Christmas in downtown Roanoke and despite the cold, people were out and about enjoying the festivities.

The annual Elf On the Shelf adventure is back in Downtown Roanoke! You can pick up a ‘passport’ at a participating business, and get a stamp every time you find one of Santa’s magical helpers. Once complete, you turn it in for a chance to win $1,000.

The Poff Federal Building in Downtown Roanoke will soon have a new name, in honor of the life and legacy of civil rights lawyer Reuben Lawson.

Thousands of locals gathered downtown earlier tonight to watch the City of Roanoke Christmas Parade

The She’s International Boutique has been in business for over two decades selling fashions from around the globe, but after a slower year, owner Diane Speaks has decided to take things digital.

Today is Small Business Saturday, and local shops are hoping you spend your holiday shopping dollars with them, instead of big box retailers.

10 News got to ride along with the Roanoke Police Department's new downtown patrol unit.

Safety concerns continue to loom over downtown Roanoke, as local business owners and residents express mixed feelings about improvements and ongoing issues.

The Roanoke Police Department and Downtown Roanoke, Inc. are scheduled to hold a Downtown Roanoke Residential Forum on Wednesday at 6 p.m. to discuss public safety with the community.

A new coffee shop in downtown Roanoke, Second Cafe, is quickly becoming a favorite spot for locals in search of a great cup of coffee and a place to build community.

WSLS will stream the Virginia’s Veterans Parade when it begins, so bookmark this page for easy access on Saturday.

Nick Hagen will be first Republican on Roanoke City Council since 2000.

ROANOKE, Va.

As the 2024 Go Outside Festival approaches this weekend, the city of Roanoke is making it easier to get to the festival without a car.

The Roanoke City Police Department has ramped up its presence in the downtown area with the launch of the “Downtown Safety and Visibility Enhancement Plan,” a new initiative aimed at addressing safety concerns from local residents and business owners. The plan, which went into effect in the past few weeks, is already receiving praise from the community.

Center in the Square has been a transformative force in downtown Roanoke for 40 years, evolving from an abandoned warehouse into a vibrant cultural hub.

Job fair highlights economic recovery efforts

A Roanoke man accused of second-degree murder in connection with a deadly assault in July 2023 is on trial for a second time after a mistrial was previously declared.

Fifteen Downtown Roanoke businesses want to hire you at a hiring fair that’ll be held on Wednesday from 3-6 p.m. at the City Market Building on the Mezzanines.

Car enthusiasts are trying to keep a tradition alive this Friday.

Downtown Roanoke brought countries from all over the globe to Elmwood park for the 33rd annual local colors festival.

After struggling during COVID, the City Market Building is at 100% capacity. Now, they're working to rebrand and redesign.

A new gateless parking system is coming to the Center in the Square parking garage.

Downtown Roanoke is losing two restaurants and more businesses are up for sale.

The owners of Cabo Fish Taco have announced the closure of their downtown Roanoke location.

The annual Roanoke Pride Festival is back this weekend and it features many activities all in support and celebration of the LGBTQ+ community.

Excitement and nerves were pumping through downtown Roanoke as nearly 3,000 runners laced up their shoes and took off for the Foot Levelers Blue Ridge Marathon.

The Blue Ridge Marathon is back for another year, drawing thousands of racers from across the globe.

A new Our Daily Bread location is set to open in Downtown Roanoke this April.

Expect Downtown Roanoke to be painted green this weekend for the annual Freedom First St. Patrick’s Day Parade that kicks off at 11 am.

A man has been sentenced in connection with a shooting in Downtown Roanoke that left one dead and two others hospitalized in 2023, according to the Roanoke City Commonwealth’s Attorney’s Office.

A deadly fire that ripped through a Southwest Roanoke home killed one man and left ten people homeless. Some of the tenants were experiencing homelessness not too long ago.

The group, Ukrainians of the Roanoke Valley and Surrounding Areas will host a rally to show support for the country this Saturday.

The annual St. Patrick's Day parade is returning to Roanoke March 16.

The Downtown Roanoke Ambassadors pilot program was only funded through the first two years.

It’s been another successful Restaurant Week in Downtown Roanoke, as event organizers said the most restaurants ever participated – over 30 had deals to attract crowds.

She's International Boutique is collecting resources for people experiencing homelessness until Feb. 16.

Downtown Roanoke has seen nearly a dozen shooting incidents since 2020, almost all in the same location.

"The Match at The Mill Mountain Theatre" will feature Roanoke College and Washington & Lee facing off in a dual meet.

Restaurant Week is coming to Downtown Roanoke and you could win a $100 gift card to participating restaurants!

Foodies, listen up! Downtown Roanoke’s Restaurant Week kicks off on Jan. 19 and there are plenty of popular local spots participating.

Thousands of people will be hitting the streets of downtown Roanoke to celebrate the start of 2024.

10 News is working for you to highlight some of the biggest decisions and hurdles Mayor Lea has had to face during his 20-year tenure working for the city.

Christmas is one week away, and for some people, last-minute shopping is on their to-do list.

Roanoke Valley’s largest Christmas celebration, Dickens of a Christmas, kicked off on Friday night with a Christmas tree lighting.

It’s a problem Roanoke City leaders are wanting to address — scooters in Roanoke.

Roanoke is getting into the holiday spirit and on Monday, the star of the show arrived.

Thousands of runners filled the streets of Downtown Roanoke Thursday for the annual Drumstick Dash.

Crews are responding to a house fire in Southeast Roanoke.

WSLS will stream the Virginia’s Veterans Parade when it begins, so bookmark this page for easy access on Saturday.

Heroes will soon take to the streets of downtown Roanoke for the annual Veteran's Day Parade.

Crews are responding to a vehicle crash in Downtown Roanoke.

Roanoke is celebrating soda in style this Oct. 24 — recognizing the annual Dr Pepper Day.

People in the Star City are honoring the 'Mother of Modern Medicine', Henrietta Lacks.

Hundreds of Roanoke College students took to the streets of downtown Roanoke for an evening of fun.

Thursday was Ukraine’s Independence Day, and people gathered in Downtown Roanoke to show their support as the war continues.

On Thursday, The Collective showed off its new renovations with a ribbon cutting.

Roanoke Police and city staff hosted a community forum on Wednesday evening in Downtown Roanoke for community members to express their concerns about happenings in the city.

A month after a man was killed in a Downtown Roanoke assault, the suspect has been arrested and charged. Now, the victim’s friends are sharing what they think of the new development in the case.

A man has now been charged in the July Downtown Roanoke assault that left another man dead, according to court documents.

A man has now been charged in the July Downtown Roanoke assault that left another man dead, according to court documents.

The heart of the Star City is continuing to grow.

Friends are speaking out after a man died following a Downtown Roanoke apartment assault.

A young bear was euthanized after being rescued from a tree in Downtown Roanoke.

A bear cub that was rescued from a tree in downtown Roanoke on Monday night has been euthanized, according to the Virginia Dept. of Wildlife Resources.

City leaders held a ribbon-cutting for the new Third Street Station in downtown Roanoke.

Thousands of athletes from all over the world are coming to the Roanoke Valley for the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge Triathlon.

Those looking to visit the Star City now have a virtual tour to help them familiarize themselves with downtown Roanoke.

Search warrants obtained by 10 News on Tuesday reveal new details in the deadly shooting in Downtown Roanoke over the weekend.

10 News spoke with the Mayor and a Roanoke native, both working to prevent gun violence in the Star City. They both say more needs to be done.

The new barbeque joint is offering big flavor in Roanoke.

One person died and two others were hospitalized following a shooting on Campbell Avenue SE in Roanoke early Sunday, according to the Roanoke Police Department.

Last week, we asked you all what your go-to spot was when it came to breweries in downtown Roanoke.

Roanoke city leaders welcomed electric scooters as an alternative way to get around the Star City, but some say they’re becoming a problem.

Heavy winds swept through our region this weekend and now cleanup is underway.

Good morning! Join us for the Morning Sprint for the top news of the day.

A star is making his way to the Star City.

It is going to be a busy weekend in downtown Roanoke for the return of the St. Patrick’s Day parade and Shamrock Festival. So, put on your green and enjoy the fun.

The 32nd Annual Local Colors Festival is quickly approaching, and officials are now accepting participant applications, according to a news release.

The newest Virginia ABC Store celebrated it's grand opening in Downtown Roanoke Monday.

Roanoke City Council unanimously approved a resolution to support federal legislation to change the name of the Richard H. Poff Federal Building to the Reuben E. Lawson building.

Friday, Jan. 20, kicks off Roanoke’s Restaurant Week – a chance to support local businesses while also getting in on some deals.

After much anticipation, both the boutique hotel and restaurant are set to open in the old fire station in a few weeks.

Downtown Roanoke ready for New Year's Eve Celebrations

The Roanoke Valley staple is celebrating their 41st Christmas in business.

The Elf on the Shelf scavenger hunt returns to Roanoke for a third year.

This holiday season, businesses are encouraging you to shopping local as opposed to online retailers.

What better way to follow up Black Friday than with Small Business Saturday?

The Drumstick Dash returned to Downtown Roanoke for Thanksgiving Day

Downtown Roanoke is open for business, and business owners like Dev Oli are hoping you’ll shop small this Saturday.

The annual Thanksgiving Day event will return to Downtown Roanoke next week.

Patriotic music filled the streets of downtown Roanoke as Veterans and other military cheered on.

Young was set to perform in the Budweiser Summer Series this year, but his concert was postponed due to bad weather.

Corned Beef & Co. is one of the most popular spots in Downtown Roanoke, but some might not know about the spooky things that happen after dark.

On Monday, the city celebrated the soda in style on Dr Pepper Day.

From the Highlands all the way down to Southside, these are some events you can mark down on your calendars for spooky season.

At Sidecar in Downtown Roanoke, they welcome those who choose to ditch the drinks.

At Sidecar in Downtown Roanoke, they welcome those who choose to ditch the drinks.

A local non-profit focused on growing Roanoke's live music scene is looking for more volunteers.