Maker of Dove Soap to stop using the word โnormalโ on beauty products
Read full article: Maker of Dove Soap to stop using the word โnormalโ on beauty productsThe maker of Dove soap says it will be dropping the word โnormalโ from its beauty products and advertising. Unilever, the maker of Dove, Axe and Sunsilk, said it will stop using the word after research revealed that using the word โnormalโ to describe hair or skin makes most people feel excluded. Here are the results:More than half of people (56%) think that the beauty and personal care industry can make people feel excluded. People want to see the beauty and personal care industry focusing more on making people feel better, than just looking better (74%). Seven in ten people agree that using the word โnormalโ on product packaging and advertising has a negative impact.