But the coronavirus pandemic has largely put the kibosh on live fashion shows with most fashion houses going digital to launch their summer collections for next year in both Milan this week and Paris last.
Also working against the fashion show ritual, cross-border travel has become difficult, if not impossible.
The digital cant substitute the live shows, Carlo Capasa, president of Italys National Fashion Chamber said after the Dolce&Gabbana show, which also marked the designers resumption of membership in the organizing body.
This live show gave more substance to fashion week.The experience has convinced designers that the next round in September needs to be live as much as possible, he said.
Coincidentally, Dolce&Gabbana was the last fashion house to host a show in Milan after the first domestically transmitted case was identified just an hour from the Italian fashion capital while the fashion world was gathered for fashion week.