Commercials went for a record breaking $7 million for a thirty second spot.

ROANOKE, Va. – The Super Bowl is full of things to watch from the game, to the halftime show and of course the ads. Chris Henson, Creative Director for Access in Roanoke, joined the 10 News Virginia Today team to break down 2021′s best and worst. The past year and the global pandemic have been hard on commercials as well. Big commercials take a lot of people and getting them all together safely is a big issue. The creative director says we didn’t see as many pandemic/emotional commercials.