The company announced at its Seattle headquarters a series of new products coming to its lineup, including a new $59 Echo dock smart speaker with a built-in clock.
As expected, Amazon unveiled its own high-end Echo speaker, called Echo Studio, to compete with some companies such as Sonos that already offer Alexa-compatible premium speakers.
Over the past five years, the market for smart speakers that use virtual assistants has ballooned.
According to data from tech market researcher Canalys, companies including Amazon, Google, and Baidu shipped 26.1 million smart speakers in the second quarter of this year.
Amazon is sitting on top of this market: Canalys reports Amazon shipped a quarter of these speakers, or an estimated 6.6 million between April and June.