ROANOKE, Va. – It’s almost time to ring in the spring. The Freedom First St. Patrick’s Day Parade is set for this Saturday in Downtown Roanoke.
The Shamrock Festival will kick off that morning with live music, drinks and more. Downtown Roanoke Inc. says that the day is especially important for local businesses.
“Having this event right here in spring, the weather’s gorgeous, it’s usually starting to turn around this time, having that unofficial kickoff to the warmer months and giving folks a reason to get downtown and to spend their day here it really gives a lift to our local businesses,” Izzy Post, Director of Marketing and Communications with Downtown Inc., said.