ROANOKE, Va. – Imagine a place where you can let loose, break things, and walk away feeling stress-free!
A new business in Roanoke is promising just that - it’s called The Stress Factory.
You can walk in, get suited up for safety, then the staff will place breakable items in a room and you can have at it with your choice of armory, but it’s much more than your typical rage room.
At The Stress Factory, visitors choose from a selection of breakable objects like old televisions and glassware, which are then placed in a designated room. Equipped with tools such as bats and hammers, guests are invited to release their frustrations through destruction.
Edward Day, President and CEO of The Stress Factory, shared the motivation behind the business. “I think it can be very beneficial, especially how the youth are, very bored now in the city and me being a person who grew up here, an idle mind is the devil’s playground. So I figured I’ll create a space where people can bring that boredom and do something constructive with it,” Day said.
The facility aims to provide more than just a place to break things. It features a “decompression package” to help clients transition from the high-energy experience of smashing items to a more relaxed state.
“We are not a place that’s going to bring you here, let you break some stuff and then kick you out the door with that same energy. Our goal is to bring you here allow you to transmit that energy into something positive which is releasing it in a safe controlled space by taking you up there and then bringing you back down safely and when we say that we mean our decompression package that comes with all of our rage room options,” Day added.
The Stress Factory opened its doors on Friday and is already looking to expand its services to include food and drinks. As the first of its kind in the Roanoke area, it offers a distinctive approach to stress relief.