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Floyd Country Store celebrates 40 years of Friday Night Jamborees

The decades-long tradition is known not only locally but to people across the world

FLOYD, Va. – If you’re a fan of flat-footin,’ chances are, you’ve heard of the Floyd Country Store Jamboree.

Heather Krantz and her husband have been running the store for a decade. Each Friday night starts calmly with a Gospel session and then at 7:30 ... it turns into a bluegrass music haven.

“The room kind of explodes with energy. Everyone just gets up and starts dancing,” Krantz said.

Governor Glenn Youngkin is recognizing the store for 40 years of Friday Night Jamborees.

The governor has marked 2024 as the “Year of Country Music.” in the Commonwealth.

“We celebrate the rich music history of the Commonwealth with incredible anniversaries and milestones in 2024. The music festivals, venues, and historic music sites across Virginia attract visitors from around the world,” Youngkin said in a statement.

The weekly get-together invites people from all over to the small store for a night of entertainment and dancing, with old-time bluegrass music.

Ross Peacemaker was a member of one of the first bands to play the jamboree 40 years ago.

“It’s done a whole lot for the county and it’s going to keep doing it. Music is a wonderful thing,” Peacemaker said.

He and people like Ben Harman haven’t missed a Friday.

“It entertains a lot of people. People come from all over the world here. It would be nothing strange even tonight if someone from Australia was here. It just happens that way,” Harman said.

Crowds regularly spill out into the streets for this long-standing tradition.


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Abbie Coleman officially joined the WSLS 10 News team in January 2023.

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Connor Dietrich joined the 10 News team in June 2022. Originally from Castle Rock, Colorado, he's ready to step away from the Rockies and step into the Blue Ridge scenery.