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Kevin Sherman named Ferrum College head football coach

Ferrum introduces Kevin Sherman as its next head football coach (WSLS)

FERRUM, Va. – Ferrum College has named Kevin Sherman as its new head football coach, according to a press release.

Director of Athletics Cleive Adams made the announcement during a Tuesday morning press conference, sharing Sherman’s background and highlighting his accomplishments on the football field.

“It has been a goal of mine to be a head coach,” Sherman said. “The timing hasn’t been right but the timing is right now. So, I’m excited for this opportunity and look forward to it, embrace. it.”

Before coming to Ferrum, Sherman served as a wide receivers coach at the University at Buffalo, helping the Bulls reach a 7-6 record, with special accolades for his role in helping the team secure an appearance and win in the 2022 Camellia Bowl.

Sherman will serve as the ninth head football coach in Ferrum history since the program was founded in 1955.

The Ferrum alum and Hall of Famer touts more than 30 years of coaching experience at the Division I ranks, including four BCS bowl games. Most notably--his time in Blacksburg where he was wide receivers coach from 2006 to 2012 for Virginia Tech. Sherman has gained valuable knowledge from legendary coaches like Frank Beamer and others during his career.

“I think the thing that I’ve gotten from all of these coaches is how to play the game, teach the game, play style, discipline and play with great effort. That gives you the opportunity to win on Saturdays,” said Sherman.

“He hasn’t detached from this area even at Purdue, Virginia Tech, Pitt,” said Ferrum athletics director Cleive Adams. “He’s always had the responsibility of the state of Virginia and that’s critically important for us moving forward. Being a Black Hat is a big deal. He understands the foundation of this program, he understands the connection.”

“I don’t want them [the team] to care about how much I know, what I know, where I been, what I’ve done. I want them to know I’m here for them to help them wherever they are on their journey to be the best version of themselves,” Sherman said.

“I think anything with football you want to be a balanced offense and play discipline with great effort. We have to be focused and do the little things right. We can’t waste any time, we have to move forward to take this program forward.”

Sherman played football for four seasons under legendary Coach Hank Norton from 1987-90, and in 1992, he earned his Bachelor of Science in Recreation in Leisure. The Radford native and Radford High School grad played under the iconic Norm Lineburg during his days as a Bobcat.


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Jazmine Otey joined the 10 News team in February 2021.