DANVILLE, Va. – The reward for an unsolved 2017 Danville murder case has risen to $10,000, Danville officials announced Thursday.

Danville Crime Stoppers, along with the FBI, has allotted reward money to bring a conviction in the unsolved case.

Crime Stoppers is offering $2,500 in addition to the $7,500 announced by the FBI in 2021 “for information leading to the arrest and indictment of the person(s) responsible for the armed robbery and homicide of Mr. Tahir Mahmud.”

10 News previously reported that on Sept. 12, 2017, Tahir Mahmud was shot and killed at Joy Food Store in the 500 block of Riverside Drive.

[READ MORE: Danville store owner found shot dead in his store]

Authorities said investigators also discovered that the store had been robbed.

Police said initial information indicated a man was last seen leaving the store around the time of the murder and robbery. They described him as slender, and wearing unique jeans.

Anyone who has information is asked to contact the Danville Police Department by either calling patrol at 434-799-6510 option 4, investigations at 434-799-6508 option 1, and option 1 again, calling 911, contacting Crime Stoppers at 434-793-0000, approaching any officer you see, through social media, via email, or using the crime tips app CARE.

Contact the Richmond Division of the FBI at 804-261-1044 or at this website with information that may lead to the identification of this individual.

Danville police said information leading to an arrest and conviction in this case will be eligible for a cash reward.