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WSLS rings in the holiday season during Red Kettle Day for Salvation Army

10 News was at the Valley View Walmart collecting donations for the organization Friday

ROANOKE, Va. – The Salvation Army’s biggest fundraiser of the year is underway across the region.

On Friday, members of the 10 News team rang the bell to help raise money for the annual Red Kettle campaign.

Although it was pretty chilly outside, the iconic sound of the season was surely ringing up some smiles and warming up hearts.

The community came out and showed their support for a great cause as 10 News rang the bells with the help of Sally the Shield.

The Salvation Army is working to raise $125,000 to be used as their budget for the upcoming year. We’re told it will be used for community projects and other things to help those in need.

The organization is still looking for volunteers to help ring the bell this holiday season. You can find more information on how to get involved here.


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About the Authors
Alli Graham headshot

Alli Graham came aboard the digital team as an evening digital content producer in June 2022.

Rachel Lucas headshot

Watch Rachel anchor weekdays during 10 News at 5, 5:30, 6 and 7 p.m. Rachel also specializes in health reporting and provides daily reports during HealthWatch. A Southwest Virginia native, Rachel takes pride in covering local news for the place she calls home.