LYNCHBURG, Va. – Virginia ABC announced it’s changing the way you can get your hands on limited-edition spirits.
CEO Travis Hill says they will start announcing which stores receive high-demand products.
He says that previously, some customers would camp out or even follow trucks on deliveries.
The new process will make it fair for everyone.
“We’re going to announce [release dates and locations], and then it gives everybody the opportunity to make that decision of, ‘okay, I’m going to try to go down to the store and see what they’ve got,’ and having a chance verses knowing, ‘well, if I go there at whatever time in the morning, people are going to be lined up and I’m not going to have a chance,” said Hill.
He says they will continue to host special lotteries for the hardest-to-find products.