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Lexington man elected to national council to help small businesses

John Morman began serving on the council just before Thanksgiving

LEXINGTON, Va. – A Lexington businessman has been elected to serve on the National Retail Federation’s Small Business Council.

John Morman says he hopes his advocacy work helps small businesses in the area, like his own, that are suffering in the pandemic.

In the spring, the NRF supported Morman by giving him resources to modernize his business’s digital footprint. They also helped him feature his store on HSN and QVC.

Morman says the council has several asks of elected leaders through their “take action” initiative, which calls for more federal aid through stimulus, PPP loans and then loan forgiveness.

They are also requesting no new restrictions or shutdowns.

“I think it would be the final nail in the coffin for a number of businesses,” said Morman in response to possible coronavirus related restrictions.

He began serving on the council just before Thanksgiving.


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McKinley Strother joined the WSLS 10 News team in June 2020. He anchors 10 News at 6 and 11 on Saturdays and Sundays and you'll also catch him reporting during the week.