Devils Backbone debuts new logo, packaging for 10th anniversary

New logo is simplified, modernized

The previous Devils Backbone look is on the left, while the new look is on the right

ROSELAND, Va. – Devils Backbone is making a big change to celebrate its 10th birthday.

The brewing company unveiled a new logo and packaging for its entire lineup.

Recommended Videos



Devils Backbone hired a Charlottesville-based creative agency to spearhead the new look.

The goal was to modernize the brand with a design that exemplifies the brewery's friendly, approachable, and outdoor personality and “Slow by Nature” messaging, according to a news release from the brewery.

Those looking for Devils Backbone beer will begin seeing the new branding in stores now.


Recommended Videos