ROSELAND, Va. – Devils Backbone is making a big change to celebrate its 10th birthday.
The brewing company unveiled a new logo and packaging for its entire lineup.
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Devils Backbone hired a Charlottesville-based creative agency to spearhead the new look.
The goal was to modernize the brand with a design that exemplifies the brewery's friendly, approachable, and outdoor personality and “Slow by Nature” messaging, according to a news release from the brewery.
Those looking for Devils Backbone beer will begin seeing the new branding in stores now.