Five Decades of Super Bowl Tickets in One Gold Can of Bud Light

Bud Light's 'Strike Gold' Anheuser-Busch
Bud Light's 'Strike Gold' Anheuser-Busch

(NBC News) – This golden ticket isn’t in a chocolate bar — it’s in a can of Bud Light.

Anheuser-Busch said Sunday that it will begin selling gold cans this week that will earn one lucky football fan five decades worth of Super Bowl tickets.

The Super Bowl 51 promotion will last until January 13. 37,000thousand gold cans will be sold in 18-, 24- and 30-packs of beer across the country, except in California, the company said.

Finding a gold Bud Light is the first step. In order to enter for a chance to win the coveted prize, follow these steps:

  • Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.
  • Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com*.
  • Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
  • One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of January 16, 2017.

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