Montgomery County winery celebrates new name, redesigned brand

CHRISTIANSBURG (WSLS 10) - A familiar tourist attraction in Montgomery County now has a new look, a new feel and a new name.

Formerly known as Attimo Winery, White Barrel Winery celebrated a ribbon cutting this week under its new name.

The business redid much of the facility and reworked all the wine labels.

It has tripled in size since first opening in 2010, and the hope is that this change will only further the winery's reach.

The goal is to eventually sell their wine across Virginia and in surrounding states.