ROANOKE (WSLS 10) - Williamson Road will be lined with people Friday night watching as cars cruise the strip.
Organizers says thousands take part in the event each year. You'll see all kinds of cars, from antiques to modern cars with a twist.
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For businesses along Williamson Road, the event has a huge impact.
President of the Williamson Road Area Business Association, Wendy Jones, said the event is the biggest night of the year for many businesses.
The cruise gets underway at 6 p.m. A car show will be held in downtown Roanoke Saturday.