Virginia launches #VAOutdoors Instagram campaign

Virginia launches #VAOutdoors Instagram campaign (Image 1) (Copyright by WSLS - All rights reserved)

RICHMOND, Va. (WSLS 10) - The Virginia Tourism Corporation aims to mobilize "Instagrammers" during Great Outdoors Month with a series of challenges each Wednesday in June. 

Organizers say through the Virginia is for Lovers Instagram account, folks will be encouraged to get outside and share their experiences by using the #VAOutdoors hashtag. 

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Those using the hashtag will be featured at virginia.org/VAoutdoors and Virginia Tourism Corporation will spotlight select participants on the Virginia is for Lovers travel blog. 

Virginia also issued a challenge to the tourism industry to host local #VAOutdoors InstaMeets on June 20.  

The following weekly challenges are designed to complement national Great Outdoors Month events:

  • June 3: Get out to Virginia's many awe-inspiring overlooks and breathtaking landscapes.
  • June 10: Navigate Virginia's scenic rivers, lakes and beaches; or discover a new waterfall.
  • June 17: Share outdoor gems with friends or find a local outfitter and experience something new.
  • June 20: Statewide InstaMeet challenge
  • June 24: This week is all about campfires, s'mores, tents, friends and family.

Nationwide Great Outdoors Month events include:

  • June 6: National Trails Day
  • June 6-14: National Fishing and Boating Week
  • June13: National Get Outdoors Day & National Marina Day
  • June 19: Great Outdoors Month National Day of Service
  • June 27: Great American Campout

According to the Virginia Department of Conservation & Recreation's 2013 Virginia Outdoors Plan, outdoor recreation contributes $13.6 billion in consumer spending, $3.9 billion in wages and salary, $923 million in state and local tax revenue and 138,200 Virginia jobs.