McDonalds accepting lovin' in Southwest Virginia as payment

McDonalds accepting lovin' in Southwest Virginia as payment (Image 1) (Copyright by WSLS - All rights reserved)

VINTON (WSLS 10) - A Super Bowl ad is making a difference and spreading some love in the Roanoke Valley and around the world. 

Monday was the first day of the "Pay with Lovin" campaign at McDonalds after the chain ran a commercial during Sunday night's big game.

At the Vinton McDonalds more 20 orders were given away for free by Monday afternoon.

The owner says he's loves watching people's reactions.

"We actually had one couple that husband gave his wife a kiss and a big hug and she actually had a tear in her eye after he paid with his lovin', so she got a free meal and a hug and a kiss," owner Bob Lewis said.

All McDonalds all over the world are taking part until Valentine's Day.

Lewis says he was given specific times for customers to pay with love from McDonalds, like 9:52 and 10:17 a.m.